Logo:
Jotexyra Arts & Jotería
“Jotexyra Arts & Jotería” is an art shop idea I’ve been playing with since 2021. It was born from embroidering personalized gifts for friends and family.
This brand is a way of sharing my romantic/ carnal desires and history with others. A mix of Mexican roots, LGBTQ culture, spirituality/ esotericism, and a deep sense of love and gratitude, this brand represents a spectrum of love and empowerment.
“Jotería” is Queerness. And this brand aims to represent as many facets and faces to queerness to give those looking for gifts, wearables, or home decor as many options as possible.
First draft, free draw logo
Second draft (transparent)
Brand font, first draft

Other logos: